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How are the world’s most eco-friendly recycled aluminum cans produced? How do production lines prepare 18 million beverage cans per day, and what do warehouses capable of holding 35,000 pallets of ready products look like? These and many other groundbreaking manufacturing technologies were observed firsthand by the Sakalas Top sales team during their visit to HELL Energy production facilities in Hungary.
HELL Energy, our esteemed partner, is recognized as one of the fastest-growing brands in the energy drink sector globally. Following a strong international expansion, the company has established itself as a market leader in 10 countries and operates in more than 60 countries worldwide. In one of Europe’s most modern beverage production facilities, HELL Energy produces not only the familiar energy drinks loved by Lithuanians but also a wide range of products, including cold coffee, tea, various soft drinks, vitamin drinks, and premium water.
This visit provided invaluable insights into the journey of our represented products—from the initial aluminum sheet shaping for can production to beverage filling, quality control, and loading onto trucks. The brief trip to our partners was extremely beneficial, offering a deeper understanding of the product manufacturing processes and giving us an early preview of upcoming innovations and future plans. All of this will undoubtedly enable us to better represent our partners and increase brand awareness in our country.