HELL ENERGY is a young successful member of the only-two-decade old on the other hand dynamically developing energy drink scene and market. HELL is also one of the most vigorously evolving FMCG brands, which is proven by its short road to success and exploding export markets. The brand was born in 2006, became the market leader in Hungary and a dominant competitor in the International markets within three years.
Being a top choice of consumers in several markets it is now available in almost 50 countries worldwide.
The slogan, – Gives you power like Hell – lines up all the values enabling the consumers to overcome their daily challenges and escorts them to the worlds of sport and entertainment.